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What does it really mean to have a Side Hustle? An Interview with Rashi Bindra founder of Pearls & Sequence


Last month, I had the pleasure of interviewing Rashi Bindra. She is a fashion and fitness enthusiast and has a background in business and fashion. While maintaining a full time job, she has managed to be a contributor to SAPNA Toronto, owner of Pearls & Sequence and just co-founded Neya & Pearls which specializes in creating a series of fashion networking series & events. Rashi spends her time in between Montreal and Toronto working on fashion & media projects and Oh and not to mention, wine & coffee are her best friend!


Rashi Bindra is the epitomany of what it means to have a side hustle. Read her interview below to see how she manages to work full time and work on her passions.

Tell us a bit about yourself. 

I have a Bachelors in Economics, specialized in Fashion purchasing and social media marketing. Currently I work as a Retail Sales Analyst and have my side hustle called Pearls & Sequence. The company focuses on uplifting brands and people that are startups /small businesses; or want to elevate themselves through events and marketing strategies and have also recently co-founded Neya and Pearls with Auneya Munir that promotes a series of fashion networking events . Originally from  Montreal; I focus on both cities as  I feel I have two homes! 🙂

You work full time and have your own business. How do you manage your time with work, exercise, business, family? Can you give us 3 tips on time management?

It’s not easy that is forsure and it’s a lot of discipline and sacrifices. If there is something that needs to be done, or achieved; that goal is the big picture. I manage my time by prioritizing tasks, projects and staying fit. Personally I have had to decline many social get togethers if I feel it takes away from my workouts or my prior commitments.  My 3 tips are:

  • Have a calendar or a To-Do pad. I am old school I like to write out what needs to be done
  • Be honest with yourself about what is important and how much of your time you are committing to it
  • Avoid procrastination
  • If you are having a hard time getting started – switch your working area to another place, stretch and begin. All you need is that one word or sentence to get you going

What were 3 of your biggest challenges when starting our Pearls & Sequence?

Pearls and Sequence started out as a blog initially; and slowly ventured into events and marketing. The challenges were how to be taken seriously, what makes my product/service different from everyone else and working in two cities.

Did you ever want to give up your business? If yes, what made you keep going?

Yes I have had moments where I question myself and think this is not for me; however i’m blessed and thankful that I have an amazing support system that do not let me think that way regardless of any obstacles I may be facing. Earlier this year I was thinking that; and literally everyone in my circle called me and reminded me how far I have come, and how many people have appreciated everything I do.

For any business; a support system is so important; and a key component to success.

What advice can you give those who are le working full time and think about starting their own “side hustle” but feel they don’t have the time to do it? Where and how do we simply START?

Here is the thing, when we really want to do something we make time for it.  Any side hustle if someone wants to begin they will. It could be a social media presence, it could be free lancing once a month but it gets you going. Once you get a taste of what your passion feels like, it becomes within you to keep pushing yourself. I love producing/coordinating fashion events especially with new designers. I have a very hard time saying no when something comes my way.  And the way I started? Researching events that are happening and emailing them if they needed volunteers. Sometimes we need to think less and just do.

What is your favourite book and why?

Hmm that is a tough one as I don’t have just one favorite book! 🙂 But my current favourite is Leave your mark  by Aliza Licht. I enjoyed how she writes about getting after what you want, creating your own identity and being to start on your own journey.

Looking back, what would you tell your 20 year old self?

Stop waiting for permission to live your dreams. Just go after them! ( and build stamina! Lol )

What are your top 3 productivity tips/tools?

     My top 3 productivity tips are:

  • Quiet/Me time. I have conversations with my inner self.  My mindset is what gets me going. I recommend that to everyone.
  • Eating right and sleeping well. A sluggish mind and a tired body cannot be fully productivity.
  • Not answering emails/calls/ messages after a certain hour.

Where do you see yourself in 5 years?

I don’t plan my life 5 years in advance. I loosely plan a year in advance and just go with the flow. I have a vision and I work towards that.

What does “HUSTLE” mean to you?

Constantly working/living your passions/dreams.

Check out Rashi Bindra and her most recent events happening around Toronto & Montreal at the following links:




Thank you Rashi Bindra for taking the time out to do this interview<3
Hope this was helpful for those who are trying to pursue their own Side Hustle!

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